ELEVATE HEARING AID CENTER
OUR STAFF
Our friendly staff has the expertise to provide comprehensive hearing assessments and exams to patients of all ages. We help our customers with hearing aid options, counsel them about how to manage hearing aid devices and make referrals to medical doctors when needed. ​
CALL US TODAY! 540-785-4676
Kimberly Kube Sorrell
Owner & Hearing Aid Specialist
Kim began working for her father, Haywood L. Kube, the founder of the hearing center, in 2008 as his Office Manager and hearing aid technician. She was working, under his sponsorship to obtain her Hearing Aid Specialist Certification. After his passing in 2013, Kim took over the center, and completed and passed her Virginia State Board certification for hearing aid fittings.
​
Besides the role of wife, mother, and grandmother, Kim feels there is no better occupation than giving people the gift of hearing through proper hearing aid healthcare. In her leisure time, Kim enjoys spending time with her husband of 36 years Vincent, their four children, and 8 grandchildren.
Tucker A. Sorrell
PCC & IT Specialist
Tucker Sorrell is the Patient Care Coordinator and IT Specialist at Elevate Hearing Aid Center. As a third-generation member of our family business, Tucker continues our tradition of personalized care and community connection. He brings a fresh perspective and a deep appreciation for the values that have guided our family-owned business for over 30 years.
Tucker is the son of Kimberly Kube Sorrell and the grandson of our founder, Haywood Kube. He is a graduate of Liberty University with a degree in IT, which he uses to manage our center's technology and ensure a seamless patient experience. Tucker has been married for three years to his high school sweetheart, Jordan, and they have a beautiful baby girl named Jovie.
​
At Elevate, hearing care has always been about more than technology; it’s about trust, compassion, and generations of dedication to helping our community hear their best. We are so excited to see the legacy continue, and we know our founder, Haywood Kube, is in heaven rejoicing, proud that the next generation is carrying it forward.
Haywood L. Kube
Founder
BCHIS: B.A., M.A., M.Div.
1936 - 2013
Haywood L. Kube, 1936 - 2013, was a native Virginian and attended college and graduate school in Texas after his discharge from the Air Force. He was the father of three and grandfather of four.
He was involved in the hearing aid industry in Fredericksburg, Virginia, for thirty years. Fifteen years with a major hearing aid manufacturer, then he started his own business located in Westwood Office Park.
One of his greatest enjoyments in life was helping others to improve their hearing which in turn, changed their lives.
Mr. Kube passed away on October 21, 2013.
